Beginning with a passion for running, Race Central has helped cultivate the sport as we see it today. Owners, Judy and Dennis Ikenberry and Marie Albert were fortunate enough to take a life long hobby of running and turn it into a profession with the creation of Race Central.
Beginning at the young age of 13, Judy started making her name in the running industry. Judy quickly ran into the spotlight winning events such as the National Marathon Championships, National 50 mile track, and participated in the 1960 Olympic Trials, placing 5th in the half mile. As her running career rapidly launched she soon had Coach Dennis Ikenberry leading her down the path of success. In 1962, while Dennis pursued his graduate studies at UC Riverside, he also took on coaching the Rialto Roadrunners. In 1967 both Judy and Dennis met their future partner, 9 year old Marie Albert, when she joined the Rialto Roadrunners. Marie became the third partner for Race Central in the early 90’s after rapidly moving up in the company.
Sixteen years after taking on the coaching position, Dennis found himself in front of another great opportunity for the running world. The San Bernardino Sun was hosting the Sun Run Race within the San Bernardino area, yet they did not have anyone to time and score the race. With the assistance from the Roadrunners, Dennis took on the task of scoring the event. After the race he realized there must be an easier way to score an event than the way the industry was doing. So he purchased an Apple II Plus and a Paper Tiger Printer to help assist him with future events. Thus was the launch of Race Central.
Although there were other timing organizations throughout the US, Race Central began with the main emphasis to focus on the running industry’s flaws of scoring and registration. Taking all three partners ideas and experience, they pointed the company towards a successful direction. As the running industry matured races quickly became standardized to 5K, 10K, half marathons, and full marathons distances. This meant the races were in need of accurate registrations and efficient timing methods as the number of participants rapidly grew. Race Central combated the need for a quick and efficient registration method with the use of scan cards. Scan cards allow each participant to enter their own information in a fast method. Scan cards also allowed for same day registrants to qualify in the scoring of the race since their information was added to the entire database the day of the race.
Proving its success, computer cards quickly became the industry standard for registration. The next step Race Central took was creating the Web Data Center, a web based program that allows runners to sign up for races via the internet instead of filling out a scan card and mailing it in. Along with the scan cards and Web Data Center, Race Central introduced the Live Expo Registration to the industry. This new program and procedure allows expo registrants to sign up for the race while at the expo. Once they have registered online, all of their information is placed in the main database ready for race day scoring. This new trend is quickly being added to several races around the country.
With the registration problem solved, Race Central then tackled the timing and scoring issues. First, Race Central placed bar codes on every bib used in the race. This allowed for a quick scan as runners crossed the finish line. Once all bar codes were scanned they would be downloaded to a computer in the order they arrived and this was how the races were scored. Once Race Central began using the bar codes on the runner’s bibs it too became another standard for the running industry. Now, Race Central has moved forward with the most efficient method, ChampionChip timing. The company has encouraged most clients to switch directly over to chip timing due to the accurate and efficient scoring results you receive from the product. Switching to chip timing runners, walkers, and bikers are all ensured to receive the most accurate time if properly used. Chip timing also allows the selling points of several other possibilities such as live results, tracking chips on the course, text messaging results, emailing results, and instant results for the media and awards.
Due to hard work, dedication, and the understanding of the sport, Race Central has now acquired 15 % of the largest scoring races in the United States as their clients. Pursuing new technology and always looking for the next step forward, Race Central is prepared for any industry changes along with implementing new ideas into the field.
PO Box 9367 San Bernardino, CA 92427
(909) 874-5480 firstname.lastname@example.org